Creative class. People who change the future: Richard Florida

The bestseller of the famous sociologist Richard Florida, called the American press “extremely intriguing” and “bewitching” book, offers new ideas for business, and for state planning, and for the development of the sphere of culture and leisure. Many of the concepts presented here are extremely relevant for today’s Russia, where there is a certain shortage of ideas that contribute to the dynamization of the development process. The author’s research convincingly prove that most often technologies, companies, and even venture capital move today to places with a greater concentration of talented and creative people.
And the primary task of the authorities and business is the creation of the best conditions for attracting creative people to their territories.

Author
Florida Richard
Editor
Kaluga Mikhail
Translator
Konstantinov A.
Publisher
Classic XXI, 2011
Genre
Doing business