You are an excellent specialist, but for some reason, customers do not line up in your long queue? Most likely, they simply do not know what heights have reached the level of your skill. Today, in order to succeed, it is not enough to be an expert in any area – you need to be a well -known expert, a human brand.
This book explores the reasons for the success of the most popular and highly paid professionals, each of which has become a leader in its field due to the promotion of a personal brand. You will receive a lot of specific recommendations and learn how to make your name be heard by everyone.
Author
Semenchuk Vyacheslav Vladimirovich
Publisher
Alpina Plisher, 2015
Genre
Advertising. PR
16+
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