The theory of the broken windows, which is dedicated to this book, was formulated by the criminologists Wilson and Kellling back in 1982. Then the theory grew out of an article published in the journal and interpreted the term “broken windows” exclusively from the point of view of criminal law. However, over time, it became obvious that the term “broken windows” can have much more interpretations. Especially successfully the theory of broken windows began to be used in business, because each company seeks to develop its culture and maintain high service standards.
Michael Livine in his book explores the theory of broken windows in business: on the example of world-famous companies, such as Google, Ikea, Coca-Cola and many others, he proves the dependence between the presence of “small cracks on the windows” and global consequences on the scale of the entire business that they entail. Livine, who thoroughly investigated the issue of broken windows in many companies, explains how important and useful it is to be obsessed with his business as …
Author
Livine Michael
Publisher
Alpina Plisher, 2015
16+
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