What is categorical management and how to implement it? What are the categories? How to balance the assortment and increase financial returns by management?
The answers to these and other questions no less important for the retail store are given by a new publication of the bestseller to manage the assortment, the only practical manual in Russia to build a system of categorical management of goods.
The book is intended for categorical managers, merchandisers, purchasers, commercial directors, managers and directors of trading enterprises – all who are responsible for working with the assortment in the retail company.
An electronic application has been added as a bonus to the book, which includes the most popular formulas, tables and documents necessary in the daily work of categorical managers, as well as expanded information about such demanded types of analysis as AVC and XYZ-analysis, turnover, demand forecasting. The application is available by reference or via a QR code on the cover …
Author
Sysoeva Svetlana Vladislavovna, Buzukova Ekaterina Anatolyevna
Editor
Maslova E.
Publisher
Peter, 2018
Series
Retail
12+
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