Marketing. Theory, methodology, practice. Textbook for bachelors: Tamara Bronnikova

Contains theoretical, methodological and practical parts. The theoretical part sets out the fundamental principles and methods of carrying out marketing activities, formulated on the basis of world experience and textbooks on the theory of marketing of domestic and foreign authors. The practical part contains tasks, tests, control issues for self -testing. A feature of the manual is a methodological approach to consolidating theoretical knowledge
and obtaining practical skills on the basics of marketing.
Corresponds to the Federal State Educational Standard of Higher Professional Education of the third generation.
For undergraduate students and teachers of economic areas
and specialties of universities of all forms of training.
4th edition, stereotypical.

Author
Bronnikova Tamara Semenovna
Publisher
Knorus, 2016
Series
Bachelor