Yana Chipchaise, the author of this book, is called a special -agent of marketing research. His work consists in studying the interests and needs of today’s consumers – in order to identify what will be in demand by them tomorrow: a new service, design element, product. Numerous expeditions and studies organized by Jan in various countries of the world contributed to the accumulation of colossal experience in the field of collecting and processing information among the members of his team. They developed unique techniques that helped dozens of new products and services to be born.
This book is both a guide to the world of other crops and a marketing research textbook; It will be useful to everyone who wants to learn to see the usual from an unexpected point of view, to create successful products and technologies of the future.
Author
Chipchais Yang, Steingerdt Simon
Editor
Vysochkina Anna
Translator
Dryal I.K.
Publisher
ABC, 2014
Series
ABC BUSINESS
Genre
Advertising. PR
16+
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