What is this book about
Kavasaki himself defines this book as follows: the collection of “my best materials about the creation of good organizations and their management.” The tips are accumulated here that will help turn the standing idea into a promising business: how to come up with a really good product, how to attract investors, how to plan a future business, which people to take into a team, how to build marketing and communications, how to behave with business partners. And almost all this is in the form of questions and answers. There are so many these questions and answers that there are probably those that interest you right now among them.
And if you want investors like Kawasaki to pay attention to your startup, especially in an IT sector, then without a doubt take the book to your library.
The chips of the book
This is the look “on the other side of the barricades.” The look of the investor, which is on the way, distinguishes a promising project from the unpromising. Maybe he will inspire you, or maybe hesitates.
For whom this book
For ka …
Author
Kavasaki Guy
Editor
Potemkina Julia
Translator
Mironov Pavel
Publisher
Mann, Ivanov and Ferber, 2013
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